Marketing Communications Plan Research Paper Example | Topics and Well Written Essays - 4750 words

Marketing Communications Plan - Research Paper ExampleThe civilize at hand dispenses this point, and in the later sections, the discussion of the importance of complete and detailed conversation scheme is included. Furthermore, the smart trade and marketing communication objective has also been discussed. Next to this, the latest developments in marketing communications planning atomic number 18 discussed. In addition, the effective methods of measuring and controlling progress against the marketing communication plan are included. Background on customers preference for little cars It is important to consider the essential factors that are effort customers to small(a) cars. Two of the or so important factors are gas prices growth and improved vehicle quality (Mintel, 2012). These are the two significant factors particularly in the US small car market because of their link to lifestyle component. As projected, the small car market in the US is expected to pick up 15% in 2014 , and it is anticipated to grow 55.8% in unit sales between 2014 and 2017 (Mintel, 2012). One of the most important ideas in these data or information is the thought that the undefiled world market for cars has strongly been influenced by the US market. US market has become the leading locus for the car industry in coming up with the latest unveiling or models with particular affect on socio-economic and political factors. The rising price for car fuel is one important consideration of the alternative for a new design of car with substantial benefits. Citroen C1 is a small car, ideal for city driving (Citroen). City driving may not require long distances for the car to travel, and so it is important to affirm at least a small one for driving that will not be fitted to consume more fuel for energy. Improved vehicle quality is another consideration of the consumers. Small cars bid Citroen C1 ache highly improved quality, making them prominent in the small car market. It is no t retributory ab bug out their being ideal for city driving, but these cars are also made to stand out when it comes to their featured quality. Certainly, there are various reasons of the remarkable choices of the target customers for cars, but the bottom line of them all is the idea of acquiring the benefits that they guarantee or offer. Customers are therefore sophisticated when it comes to knowing what cars they need. They know what they want, and they have established inevitably that car manufacturers will have to address. Customers needs are essential consideration most importantly in marketing activities (Haig, 2011 Kotler et al., 1999 Boone & Kurtz, 2006). The bottom line of creating market strategies like product differentiation and innovation is to address the prevailing customers needs (Porter, 1998 Schnaars, 1998). However, unknowingly the emancipation of highly differentiated product offerings results to the creation of needs itself. The justification of this claim is quite evident in the cases of product offerings in the market today that are highly differentiated and created significant needs as shown in the level of demand that they have generated and so enjoyed for now. The car manufacturing industry is a special case under this issue because this industry tries to connect their decisions to both(prenominal) important concerns taking place in the market or external environment. For instance, the car industry in the UK began to produce hybrid cars in relation to the prevailing issue linked to the environment. In order to at least alleviate